Nigel Hollis

8 papers and 439 indexed citations i.

Nigel Hollis has authored 8 papers that have received a total of 439 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 2 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (2 papers). Nigel Hollis is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United States and Ghana. Nigel Hollis's co-authors include Barbara Mueller, John B. Ford, Charles R. Taylor and Rex Briggs and has published in prestigious journals such as Journal of Advertising Research.