Nobuyuki Fukawa

15 papers and 828 indexed citations i.

Nobuyuki Fukawa has authored 15 papers that have received a total of 828 indexed citations. This includes 6 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Cultural Differences and Values (2 papers). Nobuyuki Fukawa is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in United States, Japan and Australia. Nobuyuki Fukawa's co-authors include Sunil Erevelles, Aric Rindfleisch, George M. Zinkhan, Robert I. Roundtree and Yanzhi Zhang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Product Innovation Management.