Oliver P. Heil
About
Oliver P. Heil has authored 10 papers that have received a total of 501 indexed citations.
This includes 5 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Merger and Competition Analysis (3 papers) and Innovation Diffusion and Forecasting (2 papers). Oliver P. Heil is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Merger and Competition Analysis (3 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in United States, Germany and The Netherlands. Oliver P. Heil's co-authors include Rockney G. Walters, David B. Montgomery, Kristiaan Helsen, R. Nicholas Gerlich and Thomas S. Robertson and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Product Innovation Management
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