Pham Hung Cuong
About
Pham Hung Cuong has authored 14 papers that have received a total of 195 indexed citations.
This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Pham Hung Cuong is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Vietnam, Australia and Denmark. Pham Hung Cuong's co-authors include Liem Viet Ngo, Nguyen Phong Nguyen, Nguyễn Bảo Quốc, Gary Gregory and Le Nguyen Hau and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Marketing and Journal of Services Marketing
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