Richard F. Yalch
About
Richard F. Yalch has authored 39 papers that have received a total of 1.5k indexed citations.
This includes 19 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (4 papers) and Decision-Making and Behavioral Economics (4 papers). Richard F. Yalch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (4 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in United States. Richard F. Yalch's co-authors include Claudiu V. Dimofte, Eric R. Spangenberg, Gary T. Ford, Alice M. Tybout and Edwin Love and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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