Robert East

52 papers and 2.4k indexed citations i.

Robert East has authored 52 papers that have received a total of 2.4k indexed citations. This includes 35 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (19 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Robert East is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in Australia, United Kingdom and United States. Robert East's co-authors include Wendy Lomax, Kathy Hammond, Mark Uncles, Jenni Romaniuk and Patricia Harris and has published in prestigious journals such as Long Range Planning, European Journal of Marketing and Psychology and Marketing