Robert F. Lusch
About
Robert F. Lusch has authored 159 papers that have received a total of 28.7k indexed citations.
This includes 78 papers in Marketing, 57 papers in Organizational Behavior and Human Resource Management and 45 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (53 papers), Service and Product Innovation (47 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). Robert F. Lusch is often cited by papers focused on Customer Service Quality and Loyalty (53 papers), Service and Product Innovation (47 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers) and collaborates with scholars based in United States, Canada and Italy. Robert F. Lusch's co-authors include Stephen L. Vargo, Gene R. Laczniak, James R. Brown, Michael Harvey and Jack J. Kasulis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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