Roger Palmer
About
Roger Palmer has authored 27 papers that have received a total of 518 indexed citations.
This includes 17 papers in Organizational Behavior and Human Resource Management, 15 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (7 papers) and Service and Product Innovation (6 papers). Roger Palmer is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (7 papers) and Service and Product Innovation (6 papers) and collaborates with scholars based in United Kingdom, The Netherlands and France. Roger Palmer's co-authors include Adam Lindgreen, Richard Brookes, Michaël Antioco, Roderick J. Brodie and Joëlle Vanhamme and has published in prestigious journals such as Industrial Marketing Management, R and D Management and Journal of Marketing Management
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