Ruby Roy Dholakia

74 papers and 3.7k indexed citations i.

Ruby Roy Dholakia has authored 74 papers that have received a total of 3.7k indexed citations. This includes 40 papers in Marketing, 28 papers in Sociology and Political Science and 16 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (20 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (17 papers). Ruby Roy Dholakia is often cited by papers focused on Consumer Retail Behavior Studies (20 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in United States, India and Latvia. Ruby Roy Dholakia's co-authors include Nikhilesh Dholakia, Kuan‐Pin Chiang, Brian Sternthal, Meera Venkatraman and Miao Zhao and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.