Russell Abratt
About
Russell Abratt has authored 114 papers that have received a total of 3.8k indexed citations.
This includes 69 papers in Marketing, 44 papers in Strategy and Management and 37 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (42 papers), Marketing and Advertising Strategies (29 papers) and Corporate Identity and Reputation (28 papers). Russell Abratt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Marketing and Advertising Strategies (29 papers) and Corporate Identity and Reputation (28 papers) and collaborates with scholars based in South Africa, United States and Italy. Russell Abratt's co-authors include Geoff Bick, Michael Bendixen, Leyland Pitt, Nicola Kleyn and Robert A. Opoku and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and California Management Review
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