Ruth B. Smith

15 papers and 745 indexed citations i.

Ruth B. Smith has authored 15 papers that have received a total of 745 indexed citations. This includes 6 papers in Marketing, 2 papers in Cultural Studies and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (1 paper). Ruth B. Smith is often cited by papers focused on Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (1 paper) and collaborates with scholars based in United States. Ruth B. Smith's co-authors include Elaine Sherman, George P. Moschis, Paul N. Bloom, Anil Mathur and Roy L. Moore and has published in prestigious journals such as Journal of Marketing, Psychology and Marketing and Journal of Consumer Affairs