Sadaf Zahra
About
Sadaf Zahra has authored 12 papers that have received a total of 218 indexed citations.
This includes 6 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (3 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Education and Sustainability (2 papers). Sadaf Zahra is often cited by papers focused on Environmental Sustainability in Business (3 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Education and Sustainability (2 papers) and collaborates with scholars based in Pakistan, Australia and Philippines. Sadaf Zahra's co-authors include Muhammad Abid Saleem, Asif Yaseen, Taha Chaiechi, Muhammad Haroon Hafeez and Breda McCarthy and has published in prestigious journals such as Sustainability, British Food Journal and International Journal of Bank Marketing
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