Samsinar Sidin
About
Samsinar Sidin has authored 11 papers that have received a total of 331 indexed citations.
This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Samsinar Sidin is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in Malaysia and Slovenia. Samsinar Sidin's co-authors include Laily Paim, Murali Sambasivan, Narges Delafrooz, Supyan Hussin and Siti Rahayu Hussin and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Marketing Management and Asia Pacific Management Review
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