Sanford Grossbart
About
Sanford Grossbart has authored 30 papers that have received a total of 1.6k indexed citations.
This includes 17 papers in Marketing, 14 papers in Sociology and Political Science and 4 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (4 papers). Sanford Grossbart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Latvia and Norway. Sanford Grossbart's co-authors include Les Carlson, Russell N. Laczniak, Ann Walsh, Darrel D. Muehling and Lawrence A. Crosby and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
In The Last Decade
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