Sara Quach

71 papers and 1.4k indexed citations i.

Sara Quach has authored 71 papers that have received a total of 1.4k indexed citations. This includes 42 papers in Marketing, 41 papers in Sociology and Political Science and 26 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (30 papers) and Customer Service Quality and Loyalty (22 papers). Sara Quach is often cited by papers focused on Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (30 papers) and Customer Service Quality and Loyalty (22 papers) and collaborates with scholars based in Australia, United States and Vietnam. Sara Quach's co-authors include Park Thaichon, Scott Weaven, Park Thaichon, Mitchell Ross and Lorelle Frazer and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management