Sergio Román

59 papers and 2.5k indexed citations i.

Sergio Román has authored 59 papers that have received a total of 2.5k indexed citations. This includes 25 papers in Organizational Behavior and Human Resource Management, 21 papers in Sociology and Political Science and 18 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (21 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Sergio Román is often cited by papers focused on Customer Service Quality and Loyalty (21 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in Spain, United States and Switzerland. Sergio Román's co-authors include Luis Manuel Sánchez-Siles, Isabel P. Riquelme, Pedro J. Cuestas, Dawn Iacobucci and María José Bernal and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Trends in Food Science & Technology