Sharon Ng

25 papers and 682 indexed citations i.

Sharon Ng has authored 25 papers that have received a total of 682 indexed citations. This includes 18 papers in Marketing, 17 papers in Social Psychology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (15 papers) and Behavioral Health and Interventions (7 papers). Sharon Ng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (15 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in Singapore, United States and United Kingdom. Sharon Ng's co-authors include Haipeng Chen, Elison Ai Ching Lim, Akshay R. Rao, Rajeev Batra and Michael Houston and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Tourism Management