Shashi Matta

11 papers and 461 indexed citations i.

Shashi Matta has authored 11 papers that have received a total of 461 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Cultural Differences and Values (2 papers). Shashi Matta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in United States, Germany and Monaco. Shashi Matta's co-authors include Valerie S. Folkes, Eric Yorkston, Joseph C. Nunes, Jens Hogreve and Toni Schmader and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Personality and Individual Differences