Sheau Fen Yap

32 papers and 736 indexed citations i.

Sheau Fen Yap has authored 32 papers that have received a total of 736 indexed citations. This includes 22 papers in Sociology and Political Science, 17 papers in Marketing and 7 papers in Applied Psychology. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (7 papers). Sheau Fen Yap is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in New Zealand, Malaysia and Australia. Sheau Fen Yap's co-authors include Marian Makkar, Sanjaya Singh Gaur, Christina Kwai Choi Lee, Yingzi Xu and Weng Marc Lim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing