Shekhar Misra

13 papers and 1.0k indexed citations i.

Shekhar Misra has authored 13 papers that have received a total of 1.0k indexed citations. This includes 6 papers in Marketing, 5 papers in Management of Technology and Innovation and 4 papers in Accounting. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Corporate Finance and Governance (2 papers). Shekhar Misra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Marketing Education (3 papers) and Corporate Finance and Governance (2 papers) and collaborates with scholars based in United States, France and Australia. Shekhar Misra's co-authors include Sharon E. Beatty, Stuart Van Auken, Kenny K. Chan, Richard Davis and Ashish Sinha and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising