Shipra Gupta

13 papers and 380 indexed citations i.

Shipra Gupta has authored 13 papers that have received a total of 380 indexed citations. This includes 11 papers in Marketing, 5 papers in Museology and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (6 papers) and Fashion and Cultural Textiles (5 papers). Shipra Gupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (6 papers) and Fashion and Cultural Textiles (5 papers) and collaborates with scholars based in United States, Germany and Türkiye. Shipra Gupta's co-authors include James W. Gentry, Wencke Gwozdz, Şebnem Burnaz, Nancy J. Miller and Erin Cho and has published in prestigious journals such as Psychology and Marketing, Journal of Retailing and Consumer Services and Journal of Consumer Marketing