Shirley Taylor

26 papers and 10.7k indexed citations i.

Shirley Taylor has authored 26 papers that have received a total of 10.7k indexed citations. This includes 17 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Psychology of Social Influence (9 papers). Shirley Taylor is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Psychology of Social Influence (9 papers) and collaborates with scholars based in Canada and United States. Shirley Taylor's co-authors include Tim Jones, Peter Todd, Harvir S. Bansal, Gordon Fullerton and Christian Homburg and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and MIS Quarterly