Simon Kwok

9 papers and 364 indexed citations i.

Simon Kwok has authored 9 papers that have received a total of 364 indexed citations. This includes 8 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers). Simon Kwok is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Australia. Simon Kwok's co-authors include Mark Uncles, Magda Nenycz‐Thiel, Yimin Huang, Jaywant Singh and Rachel Kennedy and has published in prestigious journals such as Journal of Business Research, Journal of Marketing Management and Journal of Advertising Research