Subin Im

29 papers and 2.4k indexed citations i.

Subin Im has authored 29 papers that have received a total of 2.4k indexed citations. This includes 15 papers in Strategy and Management, 9 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Innovation and Knowledge Management (15 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Subin Im is often cited by papers focused on Innovation and Knowledge Management (15 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Subin Im's co-authors include Cheryl Nakata, Heungsoo Park, Namwoon Kim, Charlotte H. Mason and Michael Y. Hu and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research