Susan Cottam
About
Susan Cottam has authored 8 papers that have received a total of 317 indexed citations.
This includes 7 papers in Strategy and Management, 7 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Corporate Identity and Reputation (5 papers) and Customer Service Quality and Loyalty (5 papers). Susan Cottam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Corporate Identity and Reputation (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United Kingdom. Susan Cottam's co-authors include Leslie de Chernatony, Susan Segal‐Horn, Temi Abimbola, Cleopatra Veloutsou and George Christodoulides and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management
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