Susan Spiggle
About
Susan Spiggle has authored 17 papers that have received a total of 2.4k indexed citations.
This includes 9 papers in Marketing, 3 papers in Geriatrics and Gerontology and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Pharmaceutical Practices and Patient Outcomes (3 papers) and Consumer Retail Behavior Studies (3 papers). Susan Spiggle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Pharmaceutical Practices and Patient Outcomes (3 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States. Susan Spiggle's co-authors include Cathy Goodwin, Marie Smith, Hang Nguyen, Murphy A. Sewall and Mary Caravella and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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