Sylvia Bräsel
About
Sylvia Bräsel has authored 22 papers that have received a total of 1.9k indexed citations.
This includes 14 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (7 papers) and Digital Marketing and Social Media (7 papers). Sylvia Bräsel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States and United Kingdom. Sylvia Bräsel's co-authors include James Gips, Henrik Hagtvedt, Arch G. Woodside, Jennifer Aaker and Susan Fournier and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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