Theo B.C. Poiesz

13 papers and 262 indexed citations i.

Theo B.C. Poiesz has authored 13 papers that have received a total of 262 indexed citations. This includes 6 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Technology Adoption and User Behaviour (2 papers) and Digital Marketing and Social Media (2 papers). Theo B.C. Poiesz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Technology Adoption and User Behaviour (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in The Netherlands. Theo B.C. Poiesz's co-authors include Henry S.J. Robben, Leonard J. Paas, Cees de Bont, Henk Wilke and T.M.M. Verhallen and has published in prestigious journals such as Journal of Economic Psychology, Service Industries Journal and International Journal of Advertising