Tobias Langner

29 papers and 896 indexed citations i.

Tobias Langner has authored 29 papers that have received a total of 896 indexed citations. This includes 15 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Corporate Governance and Management (7 papers) and Digital Marketing and Social Media (6 papers). Tobias Langner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Corporate Governance and Management (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, Switzerland and United States. Tobias Langner's co-authors include Franz‐Rudolf Esch, Lars Bergkvist, Martin Eisend, Bernd H. Schmitt and Manfred Bruhn and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing.