Valentyna Melnyk
About
Valentyna Melnyk has authored 22 papers that have received a total of 865 indexed citations.
This includes 18 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (8 papers) and Psychology of Social Influence (4 papers). Valentyna Melnyk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (8 papers) and Psychology of Social Influence (4 papers) and collaborates with scholars based in New Zealand, Germany and Australia. Valentyna Melnyk's co-authors include Stijn M. J. van Osselaer, Tammo H.A. Bijmolt, Franziska Völckner, Kristina Klein and François A. Carrillat and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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