Vanitha Swaminathan
About
Vanitha Swaminathan is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Vanitha Swaminathan has authored 46 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 27 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vanitha Swaminathan’s work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (15 papers). Vanitha Swaminathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (15 papers). Vanitha Swaminathan collaborates with scholars based in United States, Singapore and Türkiye. Vanitha Swaminathan's co-authors include Srinivas K. Reddy, Sara Loughran Dommer, Karen Stilley, Rohini Ahluwalia and Carol M. Motley and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.
In The Last Decade
Fields of papers citing papers by Vanitha Swaminathan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Vanitha Swaminathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vanitha Swaminathan may publish in the future.
Countries citing papers authored by Vanitha Swaminathan
Since SpecializationCitations
This map shows the geographic impact of Vanitha Swaminathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vanitha Swaminathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vanitha Swaminathan more than expected).
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