Vicki R. Lane
About
Vicki R. Lane has authored 14 papers that have received a total of 1.8k indexed citations.
This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Cultural Differences and Values (3 papers). Vicki R. Lane is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in United States and United Kingdom. Vicki R. Lane's co-authors include Susanne G. Scott, Robert Jacobson, Madhavan Parthasarathy, Fernando Fastoso and Peter Foreman and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Organizational Behavior and Human Decision Processes
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