Wendy W. Moe

36 papers and 3.8k indexed citations i.

Wendy W. Moe has authored 36 papers that have received a total of 3.8k indexed citations. This includes 26 papers in Marketing, 22 papers in Sociology and Political Science and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (21 papers) and Consumer Retail Behavior Studies (8 papers). Wendy W. Moe is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (21 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States and Australia. Wendy W. Moe's co-authors include David A. Schweidel, Peter S. Fader, Michael Trusov, Michael Braun and Jonah Berger and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research