Werner Reinartz
About
Werner Reinartz has authored 66 papers that have received a total of 9.7k indexed citations.
This includes 52 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (30 papers), Consumer Market Behavior and Pricing (27 papers) and Consumer Retail Behavior Studies (21 papers). Werner Reinartz is often cited by papers focused on Customer Service Quality and Loyalty (30 papers), Consumer Market Behavior and Pricing (27 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Werner Reinartz's co-authors include V. Kumar, V. Kumar, Wolfgang Ulaga, Rajkumar Venkatesan and Nico Wiegand and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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