Wilson Ozuem

55 papers and 794 indexed citations i.

Wilson Ozuem has authored 55 papers that have received a total of 794 indexed citations. This includes 35 papers in Sociology and Political Science, 32 papers in Marketing and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Customer Service Quality and Loyalty (20 papers). Wilson Ozuem is often cited by papers focused on Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Customer Service Quality and Loyalty (20 papers) and collaborates with scholars based in United Kingdom, Italy and United States. Wilson Ozuem's co-authors include Kerry E. Howell, Geoff Lancaster, Muhammad Naeem, Silvia Ranfagni and Philippa Ward and has published in prestigious journals such as Journal of Business Research, Sustainability and European Journal of Marketing