Xiaolei Yu

7 papers and 298 indexed citations i.

Xiaolei Yu has authored 7 papers that have received a total of 298 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers). Xiaolei Yu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in China, South Korea and United States. Xiaolei Yu's co-authors include Chunlin Yuan, Shuman Wang, Hakil Moon, Kyung Hoon Kim and Juran Kim and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Industrial Management & Data Systems.