Yacheng Sun

12 papers and 342 indexed citations i.

Yacheng Sun has authored 12 papers that have received a total of 342 indexed citations. This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Management Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Consumer Retail Behavior Studies (5 papers) and Supply Chain and Inventory Management (3 papers). Yacheng Sun is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Consumer Retail Behavior Studies (5 papers) and Supply Chain and Inventory Management (3 papers) and collaborates with scholars based in United States, China and Hong Kong. Yacheng Sun's co-authors include Baohong Sun, Vanitha Swaminathan, Praveen K. Kopalle, Xiaojing Dong and Scott A. Neslin and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Management Science and Journal of Consumer Research