Yu Ma

28 papers and 621 indexed citations i.

Yu Ma has authored 28 papers that have received a total of 621 indexed citations. This includes 17 papers in Marketing, 7 papers in Economics and Econometrics and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Economics of Agriculture and Food Markets (5 papers) and Consumer Retail Behavior Studies (4 papers). Yu Ma is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Economics of Agriculture and Food Markets (5 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Canada, United States and China. Yu Ma's co-authors include Kusum L. Ailawadi, Dinesh K. Gauri, Dhruv Grewal, Feng Sun and Tai Wei and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research