Yuwei Jiang

62 papers and 1.4k indexed citations i.

Yuwei Jiang has authored 62 papers that have received a total of 1.4k indexed citations. This includes 23 papers in Social Psychology, 22 papers in Marketing and 12 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Media Influence and Health (8 papers) and Death Anxiety and Social Exclusion (8 papers). Yuwei Jiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Media Influence and Health (8 papers) and Death Anxiety and Social Exclusion (8 papers) and collaborates with scholars based in Hong Kong, China and United States. Yuwei Jiang's co-authors include Robert S. Wyer, Gerald J. Gorn, Lei Su, Rashmi Adaval and Zhansheng Chen and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Strategic Management Journal