Zhilin Yang
About
Zhilin Yang has authored 134 papers that have received a total of 8.7k indexed citations.
This includes 54 papers in Organizational Behavior and Human Resource Management, 48 papers in Strategy and Management and 43 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (46 papers), Digital Marketing and Social Media (27 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Zhilin Yang is often cited by papers focused on Customer Service Quality and Loyalty (46 papers), Digital Marketing and Social Media (27 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in Hong Kong, China and United States. Zhilin Yang's co-authors include Shaohan Cai, Minjoon Jun, Ling Jiang, Xuehua Wang and William W. Cohen and has published in prestigious journals such as Journal of Marketing, Remote Sensing of Environment and Journal of Marketing Research
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