Journal of Interactive Marketing
About
The 710 papers published in Journal of Interactive Marketing in the last decades have received a total of 60.8k indexed citations.
Papers published in Journal of Interactive Marketing usually cover Marketing (443 papers), Sociology and Political Science (405 papers) and Information Systems and Management (175 papers) specifically the topics of Digital Marketing and Social Media (378 papers), Consumer Behavior in Brand Consumption and Identification (209 papers) and Consumer Market Behavior and Pricing (188 papers). The most active scholars publishing in Journal of Interactive Marketing are Edward C. Malthouse, Venkatesh Shankar, Peter C. Verhoef, Brian T. Ratchford and Charles F. Hofacker
In The Last Decade
Explore journals with similar magnitude of impact
Top journals impacted by papers in Annual Review of Physiology Top countries impacted by papers in International Journal of Electronic Commerce Top journals impacted by papers in Field Methods Top journals impacted by papers in Journal of the Royal Statistical Society Series A (Statistics in Society) Top fields papers in Conservation Biology are covering Top fields papers in Annual Review of Medicine are covering Top countries impacted by papers in Journal of Petrology Top fields papers in Journal of International Business Studies are covering