Journal of Interactive Marketing

710 papers and 60.8k indexed citations i.

The 710 papers published in Journal of Interactive Marketing in the last decades have received a total of 60.8k indexed citations. Papers published in Journal of Interactive Marketing usually cover Marketing (443 papers), Sociology and Political Science (405 papers) and Information Systems and Management (175 papers) specifically the topics of Digital Marketing and Social Media (378 papers), Consumer Behavior in Brand Consumption and Identification (209 papers) and Consumer Market Behavior and Pricing (188 papers). The most active scholars publishing in Journal of Interactive Marketing are Edward C. Malthouse, Venkatesh Shankar, Peter C. Verhoef, Brian T. Ratchford and Charles F. Hofacker