Ahir Gopaldas

20 papers and 551 indexed citations i.

Ahir Gopaldas has authored 20 papers that have received a total of 551 indexed citations. This includes 10 papers in Marketing, 5 papers in Gender Studies and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (4 papers) and Service and Product Innovation (3 papers). Ahir Gopaldas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Ahir Gopaldas's co-authors include Eileen Fischer, Domen Bajde, Daiane Scaraboto, Burçak Ertimur and Andrew Lindridge and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research