Anca C. Micu

8 papers and 292 indexed citations i.

Anca C. Micu has authored 8 papers that have received a total of 292 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Marketing and Advertising Strategies (2 papers). Anca C. Micu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States and France. Anca C. Micu's co-authors include Iryna Pentina, Joseph T. Plummer, Esther Thorson, Oded Netzer and Joel Rubinson and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Internet Research