Anu Helkkula
About
Anu Helkkula has authored 23 papers that have received a total of 1.4k indexed citations.
This includes 20 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Service and Product Innovation (18 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anu Helkkula is often cited by papers focused on Service and Product Innovation (18 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Finland, Sweden and United States. Anu Helkkula's co-authors include Carol Kelleher, Minna Pihlström, Eric J. Arnould, Christian Kowalkowski and Elina Jaakkola and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Journal of service management
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