Babak Hayati

8 papers and 316 indexed citations i.

Babak Hayati has authored 8 papers that have received a total of 316 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Market Behavior and Pricing (2 papers). Babak Hayati is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States, Philippines and Belgium. Babak Hayati's co-authors include Michael Ahearne, Son K. Lam, Niels Schillewaert, Ryan Mullins and Florian Kraus and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Advertising Research