Christof Backhaus
About
Christof Backhaus has authored 25 papers that have received a total of 931 indexed citations.
This includes 13 papers in Marketing, 10 papers in Strategy and Management and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (4 papers). Christof Backhaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Germany, United Kingdom and United States. Christof Backhaus's co-authors include David M. Woisetschläger, Markus Blut, Heiner Evanschitzky, Dieter Ahlert and T. Bettina Cornwell and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
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