David A. Aaker

121 papers and 16.2k indexed citations i.

David A. Aaker has authored 121 papers that have received a total of 16.2k indexed citations. This includes 41 papers in Marketing, 22 papers in Sociology and Political Science and 18 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (20 papers) and Consumer Market Behavior and Pricing (12 papers). David A. Aaker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (20 papers) and Consumer Market Behavior and Pricing (12 papers) and collaborates with scholars based in United States, Canada and Germany. David A. Aaker's co-authors include Robert Jacobson, Kevin Lane Keller, George S. Day, Douglas M. Stayman and Richard P. Bagozzi and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Strategic Management Journal.