Hansjörg Gaus

19 papers and 293 indexed citations i.

Hansjörg Gaus has authored 19 papers that have received a total of 293 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Hansjörg Gaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Germany and United States. Hansjörg Gaus's co-authors include Steffen Jähn, Jan Drengner, Christoph Müller, T. Bettina Cornwell and Cornelia Zanger and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Advertising Research.