Jean‐Noël Kapferer

62 papers and 7.5k indexed citations i.

Jean‐Noël Kapferer has authored 62 papers that have received a total of 7.5k indexed citations. This includes 33 papers in Marketing, 16 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (8 papers). Jean‐Noël Kapferer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in France, Russia and United States. Jean‐Noël Kapferer's co-authors include Gilles Laurent, Pierre Valette‐Florence, Joffre Swait́, Shaun M. Powell and Joachim Kernstock and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.